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Privacy Policy

bushonor.com is committed to respecting your privacy and complying with applicable data protection and privacy laws in U.S. This Privacy Policy (“Policy”) is designed to help you understand what kind of information we collect about you in connection with our brands, products, promotions, and services and how we process and use such information.

This includes any Personal Information that is collected when you access or use our websites or other online or mobile services or applications (“Services”), sign up to receive electronic mail (“E-mail”) from us, shop in our stores, sign up for activities and events, or otherwise interact with us. In addition to this Policy, for certain special offers, areas of our website, or certain services and activities, we may supply different or additional Personal Information practices and terms specific to those programs. (See OTHER APPLICABLE TERMS, below).

By using our site, signing up for E-mail, using our other products or services, entering contests or promotions, participating in surveys, or otherwise providing information to us, you are expressing your consent to and acceptance of the practices described in this Policy or other terms, agreements, or policies (see OTHER APPLICABLE TERMS, below). More specifically, by submitting personal information to bushonor.com or its service providers and agents, you agree that we may collect, use and disclose such personal information in accordance with this Policy and as permitted or required by law.


This Policy applies to “personally identifiable information,” (“Personal Information”) that we collect when you sign up to receive E-mail, shop in our stores, visit any of our websites (collectively, the “site”), or use or access our other products or services. It also applies to Personal Information we collect when you otherwise interact with us, such as when you make a payment, place an order, sign up for an activity, or contact customer service. This Policy also applies to Personal Information that we may receive from our partners and third-party sources.


U.S privacy legislation defines “Personal Information” broadly as information about an identifiable individual or as information that allows an individual to be identified. For the purposes of this Policy, Personal Information means information about an identifiable individual as defined from time to time in applicable privacy legislation. Generally speaking, Personal Information does not include what is considered business contact information: your name, title or position, business address, telephone number, facsimile number or E-mail address. The types of Personal Information that bushonor.com may collect about you includes your name, home address, telephone number, personal E-mail address, billing and account information, general information about a client issue and other information incidental to providing services or bushonor.com products. Because of the broad range of services and product offerings, we may collect other very specific Personal Information. For instance, we may collect age or date and year of birth and the number of children in your family. Our definition of Personal Information does not include “aggregate” Personal Information. Aggregate information is information that we collect about a group or category of services or people that does not contain any Personal Information or from which we or our agents remove any Personal Information.


We are the sole owners of the information collected on this site, except as otherwise provided in this Policy. We collect Personal Information about you in the normal course of our business when you shop on our site or when you use our services or otherwise interact with us. Various ways in which we may obtain Personal Information from you are described below.

Personal Information You Provide

We collect Personal Information that varies with your purchases, interests, and activities, and what you chose to provide to us. We collect Personal Information when you sign up for, purchase, or use our products or services, when you sign up to receive E-mail, or when you E-mail, call or otherwise communicate with us. You may submit Personal Information with a job application or in your resume that you provide as part of an employment application process. We also collect Personal Information when you call or E-mail our customer service representatives, or when you contact us about a product or service you have previously purchased. In some cases, the Personal Information we ask you to provide will be mandatory for purposes of participating in a particular activity or service. If you do not provide this Personal Information, your participation may be limited or prohibited. If you provide bushonor.com or our service providers and agents with Personal Information of another individual, you represent that you have all necessary authority and/or have obtained all necessary consents from such person to enable us to collect, use, and disclose such personal information for the purposes set forth in this Policy.

Personal Information Collected Automatically

Whenever you use our services we receive certain types of Personal Information automatically. For example, when your web browser accesses our site, we obtain certain types of Personal Information, such as your IP address, country of origin, the type of browser you use, and the page you visited before visiting our site.


bushonor.com uses Personal Information, and/or any additional service specific information, for the purposes described in this Policy. Please note that one or more purposes may apply simultaneously and that the examples below are not intended to be a definitive list of every lawful use we might make of Personal Information, but are only general descriptions and for illustration.

Provision of Products and Services

We may use your Personal Information to fulfill your requests, process your order or as otherwise may be necessary to perform or enforce any contract between you and bushonor.com to identify you and to prevent and investigate fraud and other misuses.

Development of Products and Services

We may use your Personal Information to develop our products and/or services. However, for the most part we only use aggregate and statistical information in the development of our products and services. We may also use your Personal Information to personalize our offering and to provide you with service more relevant to you, for example, to make recommendations and to display customized content and advertising in our websites. We may combine Personal Information collected in connection with your use of a particular bushonor.com product and/or service with other Personal Information we may hold about you. We may create aggregate statistical information based in part on your Personal Information.

Communications and Marketing

We may use your Personal Information to communicate with you, for example, to provide information relating to our products and/or services you are using or to contact you for customer satisfaction queries. We may use your Personal Information for marketing or research purposes, for example, to conduct market research and we may, in accordance with applicable law, contact you to inform you of new products, services or promotions we may offer. Also, some of our products and services may be used to promote products and services of other companies. However, bushonor.com does not disclose your Personal Information to such companies or any other company for marketing purposes without your consent.


We do to not sell, lease, rent or otherwise disclose Personal Information to third parties except as otherwise stated below.


If you provide us with Personal Information, we may disclose that Personal Information to third parties with your consent, including a person who, in the reasonable judgment of bushonor.com, is providing or seeking the information as your agent or any third party or parties, where you consent to such disclosure or where disclosure is required or permitted by law. We may obtain consent from you in several ways, such as in a form or agreement; online, through “click-through” agreements or registration pages; verbally, through interactive voice response; or when your consent is part of the terms and conditions through which we provide you a particular product or service, offer opportunities to enter contests or promotions, or request your participation in surveys.

Implicit Consent

Your consent is sometimes implicit. For example, if you purchase a product from a store or through our site and ask that it be shipped to your home or other address, you implicitly consent to our disclosure of your name and address to a third-party shipping company to complete delivery, of your credit card number to the credit card processor to authorize the transaction, and to the bank to collect payment.

Product or Service Fulfillment

We may disclose Personal Information to third parties who complete transactions or perform services on our behalf, such as marketing, data processing, document management, and office services, as well as transactions on your behalf, or transfers related to providing products or services to you. For example, we may contract with third parties to host a site, collect and provide products reviews, or send our E-mails. Through contracts with these third parties, we restrict the manner in which they may use and disclose Personal Information about you without your consent, consistent with this Policy.

Corporate Business Transactions

Personal information may be disclosed as part of a corporate business transaction, such as a merger or acquisition, joint venture, corporate reorganization, financing or sale of company assets. It may also be disclosed in the event of insolvency, bankruptcy or receivership in which Personal Information could be transferred to third parties as one of the business assets in the transaction.

Legal Process; Protection of bushonor.com and Others

We may disclose Personal Information to comply with the law (e.g., a lawful subpoena); to enforce or apply any contracts or agreements; to initiate, render, bill, and collect for products or services; to protect our rights or property; in connection with claims, disputes, or litigation; to evaluate your creditworthiness or to collect debts outstanding on an account; to protect ourselves, our members, and other customers from the harmful acts of others (e.g., theft, fraud, or abuse); or if we determine disclosure of Personal Information is necessary in an emergency.


You may provide or we may ask for Personal Information about children. We do not, however, want to collect Personal Information from children. Do not provide us any Personal Information (directly or on site bulletin boards, etc.) unless you are at least fourteen (14) years of age. We encourage parents to caution their children not to provide any Personal Information. If a child under fourteen (14) has provided Personal Information, a parent or guardian may so inform us by writing us at the address noted below, and we will use commercially reasonable efforts to delete it from our database, subject to applicable law and this Policy.


Your Personal Information is stored in secured locations and on servers controlled by bushonor.com, located either at our offices or at the offices of our service providers. bushonor.com takes reasonable technical and organizational information security measures to help prevent and minimize such risks associated with providing Personal Information.

Such measures include, where appropriate, the use of firewalls, secure server facilities, encryption, implementing proper access rights management systems and processes, careful selection of processors and other technically and commercially reasonable measures to provide appropriate protection for your Personal Information against unauthorized use or disclosure. Where appropriate, we may also take back-up copies and use other such means to prevent accidental damage or destruction to your Personal Information. If a particular part of a bushonor.com website supports on-line transactions, we, or our affiliates will use security measures, such as the one available through Secure Sockets Layer (SSL), to protect the confidentiality and security of online transactions.

However security breaches and mistakes can and do happen and we do not guarantee the security of Personal Information. Except for financial transmissions, you should assume the site is not encrypted. E-mail communications and online chat are not encrypted, so do not include sensitive Personal Information in them. “Phishing,” imposters, and fake websites are a fact of modern life.


When you are accessing this website on a mobile device, we may ask to determine your current location in order to provide you with the most accurate data. We do not share your location information with any third parties. You may disable the use of location services in the application settings at any time.


At any time, if you believe Personal Information about you within our control has been accessed by unauthorized persons, please contact us in writing at the address in this Policy. An important part of ensuring the security of Personal Information is your own effort to protect it against unauthorized access or use.


We do not maintain all Personal Information in a form that can be accessed or updated by you and some items may not be changed (e.g., transaction records). Accordingly, we will determine what may be accessed and how; we may also keep a record of changes (including deletions) and disclose them for lawful purposes. We keep Personal Information for as long as we think is necessary or advisable and we reserve the right to retain it to the full extent not prohibited by law. We may discard Personal Information in our discretion so you should retain your own records. Often it is not feasible or advisable to discard Personal Information (such as commingled Personal Information), so we reserve the right to retain it but treat it as inactive or discarded. You may make a request for us to update, change, or correct Personal Information (that is eligible for updating, changing, or correction) by contacting our Customer Service department via E-mail, telephone, or mai.


Electronic Mail (“E-mail”)

If you provide Personal Information, we may contact you via E-mail to tell you about promotions, new products or services, issues regarding your purchases, changes to this Policy, or to respond to an inquiry you have made. You may opt out of future contacts from us at any time by using the method provided in the E-mail (such as clicking on a link), or contacting us via the E-mail address, mail, or phone number provided in this Policy.


We use “cookies” or other tracking mechanisms to help support the integrity of registration and buying processes on our site, to retain changes that you made (e.g., if you personalize a page), and to learn about your possible interest so that we can try to personalize marketing. A “cookie” is a small data file that our site transfers to your computer for storage to allow our server to “remember” specific Personal Information. We also use cookies or similar information for typical business purposes such as to administer the site, to track and analyze visitor traffic so that we can adjust the site, and to advertise and promote our products and services. The cookies or other tracking mechanisms collect at least the following: your domain name and host for Internet access; the Internet address of the site from which you came; the date and time of your access; and your computer’s IP address and information about its operating system and browser. These technologies help us to combat fraud or misuse and to remember things like: (1) the profile facts you tell us about yourself, (2) your specified areas of interest on our sites, (3) the items you’ve placed in your shopping basket, and (4) the pages you visit as you shop. You can disable some cookies, but the site won’t necessarily function as designed if you do (e.g., cookies must be enabled to register or make purchases).

We also allow collection by analytic service provider(s) of site click-stream and cookie data to help us track aggregate and individual use of our site and determine possible interests of users (e.g., if you read a site article about ski equipment, during a subsequent visit we might present you with an article about maintaining ski equipment).

Some advertisers might use their cookies on our site or in their messages to you. If you click on an advertisement, a cookie might be placed on your computer. To find out how these kinds of companies tend to collect and use information or to take advantage of any opt-out opportunities they provide, visit their sites to see their privacy policies. We do not control these companies, and their practices and policies may change over time.

If you do not wish to receive cookies, or want to be notified before they are placed, you may set your web browser to do so, if your browser so permits. Please understand that if cookies are turned off, you may not be able to view certain parts of this site that may enhance your visit, or may not be able to complete some actions on our website. Some of our business partners whose content is linked to or from this site may also use cookies or web beacons. However, we have no access to or control over these cookies.


This website contains links to other sites. We are not responsible for the content or privacy practices of such other sites. We encourage you to be aware when you leave our site and to read the privacy policy of any other site that collects Personal Information.


On occasion, our website requests information through surveys or contests. Your participation in these surveys or contests is completely voluntary and you may choose whether you wish to participate and therefore disclose information. Information requested may include your contact information and demographic information. Contact information will be used to notify winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site and of our products.


You may be required to complete a registration form to shop online or enter a contest, or for other purposes. You may be required to provide certain information (such as name, address, E-mailaddress) which is used to contact you about the products/services on our site, to fulfill your order, or to contact you in connection with your entry in a contest. You may also be asked to provide demographic information (such as gender or age), but this is not required.


If you choose to make a purchase on our site, we may request information such as contact information (for example, name and shipping address) and financial information (such as credit card number and expiration date). This information is used for billing purposes and to fill your order. If we have difficulty processing an order, we may also use this information to contact you.


This Policy does not modify or alter any applicable agreement you have or may have with bushonor.com. Additionally, your use of certain bushonor.com products, services (e.g., equipment rentals), or your participation in certain special events, activities, or programs (collectively “Additional Services and Programs”) may be subject to one or more applicable agreements or policies, and certain other terms may all apply to your use or purchase of, or your participation in such Additional Services and Programs. If this Policy conflicts with any portion of the terms, agreements, and/or policies relating to Additional Services and Programs, the terms, agreements, and policies of the Additional Services and Programs govern to the extent of the inconsistency.


You may see what data we have about you, if any, by contacting us via the E-mail address or phone number provided in this Policy. If you wish to replenish, rectify, correct, anonymize or delete any incomplete, incorrect or outdated Personal Information (and it is Personal Information that may be changed, see ACCESS TO AND CONTROL OVER PERSONAL INFORMATION, above) or you wish us to cease processing your Personal Information for the purpose of sending promotional materials or direct marketing or for the performance of market research or on other compelling legal grounds, you may, as appropriate and in accordance with applicable law, exercise such rights by contacting us at the E-mail address, address, or phone number provided in this Policy. In some cases, especially if you wish us to delete or cease the processing of your Personal Information, this may also mean that we may not be able to continue to provide the services to you.

Please note that we may need to identify you and to ask for additional information in order to be able to fulfill your above request. Please also note that applicable law may contain restrictions and other provisions that relate to your above rights.